Primary · Sales

Your deals, your stages, your conversations.

One of HAL’s two primary surfaces: company-centric Kanban, contacts, and a direct line from chat to deal — built for founder-led sales, not a bolted-on contact list.

Pipeline

Kanban stages you define

Custom stages, probability, deal value, and column totals — drag companies as they move.

Companies

Company workspace

Contacts, conversations, and activity in one place when you open a deal.

Contacts

People linked to pipeline

Import, merge, and start conversations from the contact — without a separate CRM silo.

Product-led

Stage and deal from your app

Identify users and push stage or deal value from the product so the board stays honest.

Company workspace

Open a deal. See the chats that got you here.

Contacts, stage, and recent conversations share one view so founder-led follow-up is grounded in what the buyer actually said.

  • Deal value and stage on the company
  • Conversation history linked in
  • Same record support uses in the inbox
Contacts

People first. Companies on the board.

Contacts are first-class: import CSV, merge duplicates, link multiple companies, and start a conversation without leaving sales.

  • List, search, and bulk manage contacts
  • Many-to-many company links
  • Start conversation from a contact
Product-led CRM

Your product can move the pipeline.

When someone hits a milestone in your app, push stage and deal value into HAL. The board stays aligned with reality — not with last week’s spreadsheet.

  • identify with company context
  • setStage and setDeal from your backend
  • Advance-only rules so product signals don’t overwrite later manual moves by accident
Founder-led by default

Built when you are still the closer

HAL CRM is not enterprise salesforce cosplay. It is the lightest system that keeps deals honest while you wear every hat — and it stays next to support, not in another silo.

Connect conversations to deals