Be specific about the bottleneck
If the company needs demos more than traffic, say that directly. HAL should not infer strategy from incomplete hints.
Concepts
Operating context is what stops HAL from sounding generic.
Recommendations improve when HAL knows your growth stage, goal, sales motion, target customer, constraints, and the metric you care about right now.
Fields that matter most
- Growth stage: pre-PMF, early-PMF, or growth
- Primary goal: signups, qualified pipeline, closed revenue, or retention
- Sales motion: self-serve, founder-led, or hybrid
- Target customer and current constraints
- Top metric, current value, and target
How to use it well
Keep constraints current
If founder time, support load, or content capacity changes, update the project context so recommendations stay realistic.
Review it when the business shifts
Context should change when the company changes, not once a year.