Prioritize readability
Do not trade contrast and clarity for brand fidelity.
Brand alignment matters, but support performance matters more. Keep the customer-facing layer recognizably yours while preserving clarity and accessibility.
Do not trade contrast and clarity for brand fidelity.
Founders and small teams usually benefit from direct, simple copy instead of elaborate live-chat scripts.
The widget should feel like the front door to Inbox, knowledge, and support signals, not an isolated tool.