Start free. Add operator capacity when the business needs it.
HAL pricing follows the product reality: the free plan gets you into the system quickly, paid plans unlock more apps, more AI capacity, CRM and API access, teams, and deeper control.
Try the core workflow before committing. Best for solo founders exploring the product.
- 1 app
- Up to 3 team members
- 50 AI suggestions / month
- 30 days of chat history
- Up to 10 help articles
AI-assisted support and more room to run a growing customer operation.
- 3 apps
- Up to 5 team members
- 500 AI suggestions / month
- 365 days of history
- File attachments and confidence scores
Best for teams ready to let HAL work more proactively across support and sales.
- 10 apps
- Up to 15 team members
- 2,000 AI suggestions / month
- Unlimited history
- CRM contacts, API access, teams, auto-reply
Unlimited scale, stronger control, and the highest ceiling for multi-project teams.
- Unlimited apps and team members
- Unlimited AI suggestions and tokens
- White-label and custom domain
- Advanced knowledge and customization control
- Best fit for multi-brand and high-volume teams
More plans means more system depth, not more product confusion.
- Higher plans unlock more apps, more team capacity, and more AI volume.
- Pro introduces the richer operator workflow with CRM, API access, teams, and auto-reply.
- Business adds white-label, custom domain, and unlimited operational scale.
Important product truth
Pricing pages should not imply customer revenue ingestion, autonomous external execution, or engineering orchestration. HAL today is an approval-gated operator system for support, sales, and work.
Common pricing questions
Can I start with just one part of the product?
Yes. Many teams start with support or CRM and grow into the operator workflow as more business context becomes available.
Do I need a demo before I can try HAL?
No. HAL is product-led. The free plan is designed to get you into the system quickly without a sales call.
Does pricing include the AI Manager and operator loop?
The product model is shared, but higher tiers unlock more of the underlying system capacity, CRM depth, API access, and advanced controls.