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NewEmail broadcasts with automatic A/B testing

AI support, live chat, CRM and email. One place.

HAL gives small teams everything they need to look after customers. An AI agent answers from your own help content, your inbox shows what each customer does in your product, and your CRM and emails keep themselves up to date.

Start free See how it works
  • Free plan, no card
  • Live in 5 minutes
  • Hosted in the EU
  • 14 widget languages
Nova Leaf moved to EvaluatingBy a product event — nobody typed a thing
What HAL does

Four tools that usually don't talk to each other.

Most teams glue together a chat tool, a helpdesk, a CRM and an email platform. In HAL they're one product, reading from the same customer profile.

Answer questions instantly

The AI agent replies from your articles and past conversations, cites its sources, and hands over to a person when it isn't sure.

AI agent

Talk to customers in one inbox

Live chat and email land in one shared queue — with each customer's plan, deal and recent activity beside the conversation.

Shared inbox

Know every account

Contacts, companies and a sales pipeline that your product keeps current through sign-ins and events.

CRM & pipeline

Follow up automatically

Broadcasts, lifecycle emails and workflows that react to what people do — sent from your own domain.

Email marketing
How it works

Up and running before your coffee cools.

Three steps. The first takes five minutes; the other two make everything else smarter.

1

Add the chat widget

Paste one script tag. It works on any site — Shopify, Webflow, WordPress or your own app.

<!-- paste before the closing body tag -->
<script src="…/widget.js"
  data-project-id="prj_9f2k">
</script>
2

Tell HAL who your users are

Call identify() and track() from your app. Visitors become contacts with their plan, usage and events attached.

HalWidget.identify({
  email: "mia@novaleaf.com",
  plan: "trial" });
HalWidget.track("project_created");
3

Work from one customer profile

The AI, the inbox, the CRM and your emails all read from the same profile. Nothing to sync.

AI answers with context✓
The pipeline stays current✓
Workflows fire on events✓
AI agent

AI that answers from your content — and shows its sources.

HAL reads your help articles, knowledge base and past conversations, drafts an answer, checks every claim and scores its confidence. You choose how much it does on its own.

  • Suggest: your team approves every reply
  • Auto-send: replies go out above a confidence level you set
  • Answer first: the AI replies to visitors and hands over when unsure
  • Billing, refund and legal questions always go to a person
How the AI agent works
Live chat widget

A chat widget customers actually like using.

One script tag gives you a fast, on-brand messenger with help articles, email capture and satisfaction ratings built in. Every message lands in your team's shared inbox, next to the customer's details.

  • Speaks 14 languages and matches your colors
  • Suggests help articles before anyone has to type
  • Chat and email in one shared inbox
  • Assignments, notes, snooze and saved replies
Explore live chat
CRM & pipeline

A CRM that updates itself from your product.

Send HAL what happens in your app — sign-ups, plan changes, usage limits — and contacts, companies and deal stages stay current without anyone typing.

  • Pipeline with custom stages and deal values (one-time, MRR or ARR)
  • Health signals flag the accounts that need attention
  • Attribution from first visit to won revenue
  • CSV import, duplicate merging and custom fields
Explore the CRM
Workflows

Automations that react to what customers do.

Build workflows on a visual canvas: pick a trigger, add conditions, then send an email, show a chat message or call a webhook. Start from templates for failed payments, expiring trials and stalled setups.

  • Trigger on page visits, product events or field changes
  • Frequency caps, so nobody gets the same nudge twice
  • Run history shows exactly who got what, and when
Explore workflows
And the rest

Everything else a customer team needs.

No add-on marketplace. These come with HAL and use the same customer data.

Help center

Articles, knowledge base and a hosted help site

Learn more

Shared inbox

Chat and email with full customer context

Learn more

Product tours

Step-by-step onboarding inside your app

Learn more

Analytics & surveys

Response times, CSAT, NPS and AI resolution

Learn more

Focus

One daily priority with drafts ready to approve

Learn more

Mobile app

Answer and call customers from your iPhone

Learn more

API & MCP

REST API, webhooks and 140 MCP tools

Learn more

EU compliance

EU hosting, GDPR tooling and AI you can explain to your lawyer.

Learn more
For developers

Two lines to install. An API for everything else.

HAL is made to be wired into your product. Push users and events from the browser or your server, react to webhooks, or let AI agents run HAL through the MCP server.

  • MCP server with about 140 tools for Claude, Cursor and other AI agents
  • REST API with API keys and 17 signed webhook events
  • JavaScript API: identify, track, set and setStage
  • Identity verification with HMAC, plus OAuth apps
Explore the platform Read the docs
app.jsJavaScript
// Who is this?
HalWidget.identify({
  email: "mia@novaleaf.com",
  company: { name: "Nova Leaf" },
  metadata: { plan: "trial", seats: 8 },
});

// What did they just do?
HalWidget.track("project_limit_reached");

// Move the deal forward
HalWidget.setStage("customer");
Built in Europe

Privacy you can explain to your customers.

HAL is hosted in the EU and designed around GDPR and the EU AI Act — not retrofitted for them.

Read about EU compliance

Hosted in the EU

Your data is stored and processed on EU infrastructure.

Never used for training

Your conversations don't train AI models — not ours, not our providers'.

Visitors stay in control

The widget tells visitors when AI is answering, and they can switch it off.

Export and delete anytime

One-click JSON export, and deletion with a 30-day grace period.

Pricing

Start free. Pay when it pays off.

Every plan includes live chat, the shared inbox, the help center and the CRM. No per-resolution fees.

Free

Try HAL on one site

€0/mo
Start free
  • 1 project · 2 seats
  • 50 AI credits/mo
  • Live chat, inbox, CRM & help center
  • 250 contacts · 100 workflow emails/mo
  • iOS app, CSAT & file attachments

Starter

Support and email for a small team

€29/mo
Choose Starter
  • 2 projects · 3 seats
  • 1,000 AI credits/mo
  • Broadcasts · 5,000 marketing emails/mo
  • Own sender domain, API, MCP & teams
  • 2,500 contacts · unlimited history

Pro Most popular

AI-run support, CRM and campaigns

€89/mo
Choose Pro
  • 5 projects · 6 seats
  • 4,000 AI credits/mo
  • AI auto-reply & growth agent
  • Sales tools · 30,000 marketing emails/mo
  • 15,000 contacts · no HAL branding

Business

Multi-brand teams and agencies

€229/mo
Choose Business
  • 20 projects · 15 seats
  • 15,000 AI credits/mo
  • 50,000 contacts · 150,000 marketing emails/mo
  • White-label help center
  • Audit log, enforced 2FA & priority support

Compare all plans and add-ons

FAQ

Questions, answered.

Still curious? The chat bubble in the corner is HAL — ask us anything.

What exactly is HAL?

HAL is a customer platform for small teams. It combines a live chat widget, a shared inbox for chat and email, an AI agent, a help center, a CRM and email marketing — all built on one customer profile, so each part knows what the others know.

Does the AI reply to customers on its own?

Only if you want it to. By default the AI drafts replies and your team approves them. On Pro and Business you can let it auto-send answers above a confidence threshold (80% by default), or answer visitors first and hand over to a person when it's unsure. Billing, refund and legal questions are routed to people.

How long does setup take?

Most teams are live in about five minutes: paste the widget script, pick your colors, and point HAL at your docs or website so the AI has something to answer from. Identifying users and tracking events can come later.

Can I move over from Intercom, Zendesk or Crisp?

Yes. Conversation history can be imported through the MCP server with visitor matching and no side effects — no webhooks fire and no customer is notified. Help articles can be imported from files or scanned from your existing help site.

Where is my data stored?

In the European Union. GDPR tooling, one-click export and a 30-day deletion grace period come with every plan, and your data is never used to train AI models.

Is there really a free plan?

Yes — free forever for one project and two seats, including live chat, the inbox, the help center, the CRM, the iOS app and 50 AI credits a month. No credit card needed.

Put HAL on your site today.

Install the widget in five minutes, point HAL at your help content, and let the AI take the first pass at every question.

Start free See pricing
Free plan · No credit card · Hosted in the EU