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Concepts

Teach HAL how your business runs.

Signals say what happened. Operating context says what it means for you — the constraints, goals, and bottlenecks that turn generic answers into yours.

What it is

Operating context is a structured profile per project — and optionally per account — that you configure once and revisit occasionally. Fields typically cover: what you sell, who you sell to, current bottleneck (support capacity? activation? pipeline?), hard constraints (team size, response-time promises), and near-term goals.

The fields that matter most

  • The current bottleneck — one sentence about where the team is stretched right now.
  • Constraints — what the team can't do right now. AI answers stay within them.
  • Definitions — what counts as "activation," "at-risk," "qualified" in your business. Health signals and insights align to your definitions, not generic ones.

How it's used

  • AI answers — suggestions and deflection speak in your terms and respect your policies.

Using it well

  • Be specific about the bottleneck. "Support is slow" is noise. "First response time doubled because we're all at a conference this week" changes how HAL answers.
  • Keep constraints current. Stale constraints produce confidently wrong priorities — a two-minute monthly review is enough.
  • Update when the business shifts — new pricing, a new hire, a new product line. Each is a context change, not just a note in Slack.

Context everywhere

The same principle extends to customers: identification traits, CRM fields, and tracked events are context about them. Operating context is context about you. HAL reasons over both.