Automations that react to what customers do.
Build workflows on a visual canvas: when something happens, check a condition, then send an email or a chat message. HAL runs them the moment it happens in your product.
Demo data · Harbor Yoga Studio is not a real customer
Templates
Start from the moments that matter.
Start from ready-made automations for the classic moments: payment failed, trial expiring, usage limit reached, setup incomplete and first-value milestone. Each one is a chat message you can change.
- Branch on any contact or company field
- Fire workflows from your backend with one API call
- Decide which workflow wins when several match
Proactive messages
Proactive messages in the widget.
Greet visitors on a specific page, open the widget after a product event, or ask for an email or an NPS score. Frequency caps, from once per session to once ever, keep it helpful rather than pushy.
- Show as a bubble or open the widget
- Once per session or once ever
- Send a message, a survey, a tag or a webhook (Automations)
Built to be trusted with your customers.
- Conditions on any field
- Branch on contact or company data, plan or usage.
- Priority ordering
- Decide which workflow runs first.
- Execution history
- See who entered, when, and what happened next.
- API triggers
- Start a workflow from your backend with one call.
- Webhooks in automations
- Automations can notify your own systems with a webhook.
- Build with AI agents
- Create and validate workflows through MCP.
Better together
Workflows act on everything HAL knows.
Pricing
Which plans include this
| Feature | Free€0 | Starter€29/mo | Pro€89/mo | Business€229/mo |
|---|---|---|---|---|
| Workflows and automations | Included | Included | Included | Included |
| Marketing emails / month | 100 (workflows only) | 5,000 | 30,000 | 150,000 |
| Server events, REST API and MCP | — | Included | Included | Included |
Every email a workflow sends counts toward your monthly marketing emails. Run history is kept for 30 days. Prices in EUR, excluding VAT. Pay yearly and get two months free. Compare all plans and add-ons
Put HAL on your site today.
Install the widget in five minutes, point HAL at your help content, and let the AI take the first pass at every question.
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